Style | Noted
Caffeine Inhalers Rush to Serve the Energy Challenged
 |
| An Eagle Energy Vapor caffeine inhaler for those too rushed to drink coffee. Credit Tony Cenicola/The New York Times |
In a culture that has already infused caffeine into everything including popcorn, cookies, lip balm, hot sauce, ice cream and, yes, personal lubricant, it’s not surprising that some people may find the simple act of sipping — coffee, tea, whatever — to achieve a buzz painstakingly backward.
The solution? Pass the vape, dude.
E-cigarettes have merged with triple-shot lattes in the form of caffeine inhalers. The new devices, with names like the Eagle Energy Vapor, promise to deliver a burst of caffeine to on-the-go college students and professionals who cannot spare the time, apparently, to pause for a Starbucks venti.
The active ingredients are guarana (the caffeine-rich Amazonian plant), taurine and ginseng. Think of it as a Red Bull for the lungs.
“It’s for when you’re on the chairlift skiing, when you’re hiking, when you’re driving in the car,” said Elliot Mashford, a Canadian entrepreneur behind the Eagle inhaler, which is being introduced at newsstands, drugstores and casinos across North America, he said.
No comments:
Post a Comment