Assunto: recortes turismo europeu
EU tourism trends
UNWTO wishes to acknowledge the support of Unit F4 - Tourism, Emerging and Creative Industries of DG GROW and expresses its appreciation to the following peer reviewers who have contributed with their expertise: Sérgio Guerreiro from Turismo de Portugal, Jennifer Iduh from the European Travel Commission (ETC), Angelika Liedler and Julia Mauk from Austria’s Federal Ministry of Science, Research and Economy, Peter Nash from Tourism Ireland and Markéta Vogelová from CzechTourism.
The European Union constitutes the second largest economy in the world
With a combined Gross Domestic Product (GDP) of euro 14,900 billion in 2016, the EU economy is the second largest in the world, accounting for 22% of the world’s economic output (table 1.2).
European destinations attract half of the world’s tourist arrivals
Europe at large (both EU and extra-EU) remains the most visited region in the world, accounting for 50% of the world’s tourist arrivals and 37% of global tourism receipts, and continues to lead growth in absolute terms. With a rich cultural heritage and a favourable sociopolitical environment, and comprising many large source markets, Europe boasts twice the arrivals of the second most visited region in the world, Asia and the Pacific.
Portugal also showed solid performance in 2016, with international guest arrivals in accommodation establishments growing 12%. A new survey of international arri-vals at frontiers estimated a total of 18 million overnight visitors in 2016. Tourism earnings grew by 11% to euro 13 billion.
Portugal spent euro 3.8 billion on international tourism in 2016.
The number of international nights varies greatly among source markets. The share of international nights is bigger in comparatively smaller countries such as Luxembourg, where almost all nights are spent on outbound tourism (99%), Belgium (89% of all nights), Malta (83%), Cyprus (79%) and Slovenia (78%). In larger countries such as Greece (12%), Romania (13%), Spain and France (both 18%) and Portugal (20%) the share of international nights is lower.
In 2016, there were 608 thousand accommodation establishments in the European Union offering 31 million bed-places. Domestic and international guests together spent 3.1 billion nights in EU accommodation establishments, generated by 1 billion arrivals. This represents an average of 3 nights spent per arrival at accommodation establishments.
The United States remains the undisputed top source market outside the EU
In 2016, visitors from the Americas spent 120 million nights in EU accommodation establishments (table 8.3).
Approximately 3 million guests from Brazil spent 10 million nights in 2016 at accommodation establishments in EU destinations (3 nights per establishment on average). Nights spent by Brazilian visitors grew at an annual average rate of 7% between 2012 and 2016. Brazilians spent more nights in Italy, with 1.9 million nights reported in 2016. In Portugal, a familiar destination for Brazilians due to cultural ties and the language, nights reached 1.6 million after growing an average 9% a year from 2012 to 2016. Spain and France both accounted for around 1 million nights, while Brazilian visitors spent 665 thousand nights in Germany.
Tourism creates jobs for women and youth
Tourism accounts for 6% of total exports and 22% of services exports in the EU
Southern and Mediterranean destinations enjoy the highest shares of export earnings from tourism
The percentage of tourism (BOP Travel and Passenger Transport) in overall exports is highest in EU destinations in Southern and Mediterranean Europe. Croatia (36%), Greece (29%), Cyprus (22%) and Portugal (20%) boast the largest shares of tourism earnings relative to exports. The lowest are found in the Western European destinations of the Netherlands (2%) and Belgium (3%).
Relative to services exports specifically, the share of international tourism is also highest in Southern and Mediterranean destinations, namely in Croatia (73%), Greece (59%) and Portugal (58%), where tourism represents over half their services exports.
Highest surplus in Southern and Mediterranean destinations Spain, Italy and Greece
Of EU countries, Spain has the largest tourism trade surplus (euro 37 billion) followed by Italy (euro 14 billion) and Greece (euro 11 billion).