Wednesday, February 3, 2016

Laura Poitras Prepares ‘Astro Noise’ for the Whitney Museum

Laura Poitras at her studio in TriBeCa. Her exhibition at the Whitney Museum of American Art, “Astro Noise,” will open in February. Credit Damon Winter/The New York Times
The images that open “Astro Noise,” Laura Poitras’s coming exhibition at the Whitney Museum of American Art, are striking, pleasing, and at first impossible to decipher. One shows rows of horizontal stripes intersected by curved lines swooping down diagonally; another looks to be some kind of airborne vehicle with a burst of light, or explosion, in front of it; a third has the vague suggestion of sound waves across the canvas.
They’re meant to disorient. Nothing is what it seems in the exhibition by Ms. Poitras, the crusading journalist and filmmaker made famous (or notorious) by her association with the former government contractor Edward J. Snowden. Mr. Snowden’s decision to copy a trove of information about the inner workings of the surveillance apparatuses of the United States and Britain, and Ms. Poitras’s decision to help him, got them lauded as heroes and denounced as traitors by those who said they damaged national security.
To Ms. Poitras, the new project offers a different opportunity to make the same point. And using visual art, she believes, might help address the sort of public numbness brought on by the accrual of so many revelations about government overreach.
  
One of the images in Ms. Poitras’s exhibition. Credit Laura Poitras
These pretty pictures, it turns out, were from the Snowden files and show descrambled images — from Israeli and Syrian drone feeds, among other sources — secretly intercepted a few years ago by the British in a program code-named “Anarchist.”
Ms. Poitras, 51, has of course already irritated the United States, its allies and some of its enemies by helping bring worldwide attention to the Snowden material through other media: newspaper articles for which she shared a Pulitzer Prize in 2014, and a documentary, “Citizenfour,” which won an Academy Award in 2015. (She also won a MacArthur “genius” grant in 2012 — in all, an award hat trick so unusual that she may be the only person who has accomplished it.)
It seems dissonant at first to think of her embarking on what seems to be a left-field third act (a fourth act, if you count an earlier career in cooking). She has never had a solo art exhibition before and is not even represented by a gallery. But this new installation, using a mix of media, reflects the same sort of preoccupations that have fueled all of her work: government excess; the mass surveillance of citizens; the use of drones; the paranoia that she says has driven so much intelligence policy since 9/11; the long arm of what Ms. Poitras calls the “deep state,” meaning, she said in an interview, “the hidden state, the one we don’t elect.”
It was early in January, and she was at her studio in TriBeCa, surrounded by her very busy production team and racing against the clock to make various Whitney deadlines. The exhibition, opening Feb. 5, takes up the entire eighth floor, with five separate pieces comprising videos, written materials and photographs from the Snowden files and other sources, including government documents about surveillance of Ms. Poitras that she procured only after suing the government for their release.
Photo
“O’Say Can You See” by Laura Poitras. Credit Laura Poitras
She tends to work furiously and long into the night, tweaking her material until the last minute while battling the nagging fear that she’s left it too late. It’s impossible for her to leave her work aside; beyond that, she said, “My personal life is personal.”
She answers most questions earnestly and thoroughly, rarely providing a simple response when a more nuanced one is possible. She seems by this point almost unshockable about the way the intelligence world works.
When she talks, for instance, about how she was detained, interrogated and searched dozens of times at airports in the United States and abroad between 2006 and 2012, following a film she made about the Iraq war, she sounds not so much affronted as curious and outraged on a civic level, almost as if she’s talking about things that happened to someone else.
She has always seen herself as more a visual journalist than a print one, she said, and views “Astro Noise” as a natural extension of her work in the last 15 years, since the Sept. 11 attacks, the American invasion of Iraq and the opening of the Guantánamo Bay prison changed her focus. She’d already left behind her earlier career, as a chef specializing in French cuisine in San Francisco. Inspired by film classes she’d taken at the San Francisco Art Institute, she had shifted to cinéma-vérité filmmaking — documenting events unfolding in real time.
  
Edward Snowden in “Citizenfour.” Credit Radius-Twc
She was filled with outrage by what happened after 9/11. “I felt like, as an artist, I wanted to say something,” she said. “I wanted to express something that I felt I wasn’t seeing, that was more on a human scale. I also felt that as a country we were making decisions that were really frightening.”
She traveled to Iraq for eight months in 2004 and 2005 and eventually made two acclaimed films: “My Country, My Country,” about the Iraq war as told from the point of view of an Iraqi doctor; and “The Oath,” about two former aides to Osama bin Laden, one who ends up a prisoner in Guantánamo Bay, the other who becomes a taxi driver in Yemen. She was made a MacArthur fellow in 2012, the same year she was invited to participate in the film program of the Whitney Biennial. She has also written for The New York Times.
At the Biennial, she organized a “surveillance teach-in” in which William Binney, a National Security Agency whistle-blower, spoke onstage with the hacker and computersecurity expert Jacob Appelbaum. But she added other elements, including enlisting a group of performance artists to act as a security force that temporarily detained museumgoers attempting to enter the event and brought a sense of random menace to the experience.
The next year, Ms. Poitras was working on “Citizenfour,” the third in her post-9/11 documentary series. Its focus changed drastically when Ms. Poitras was contacted by Mr. Snowden, who admired her work, and began to collaborate with him and to film him; he became the subject of the movie. She moved to Berlin — she was not even sure she’d be allowed back into the United States — but knew that her next work would be some sort of installation project.
A scene from “My Country, My Country,” a 2006 documentary by Ms. Poitras. Credit Josh Williams/Zeitgeist Films
“One of your missions as a museum is to create a platform for artists who make socially conscious art, who are compelled to deal with social and political issues,” he said, using some of the current art-world tropes. “We felt that Laura was an original, strong and compelling voice in all that.”
The show has required an intense collaboration with the Whitney but also with the other members of Ms. Poitras’s team, who work in intimate quarters in the TriBeCa studio, putting together the pieces, editing and handling the visual effects for the video elements and the like.
The five pieces can each stand individually but are meant to be experienced in order, as a progression. “Hopefully you’ll leave with a different mind-set than when you started,” Ms. Poitras said.
  
Detail of an image in “Astro Noise.” Credit Laura Poitras
The pieces are designed to provoke, to make points sideways rather than head-on.
In one installation, two videos run concurrently, the first showing footage taken by Ms. Poitras at ground zero shortly after the 9/11 attacks, the other showing two suspects being interrogated by the American military in Afghanistan. The works are viscerally affecting, forcing the viewer to think about the way one wrong can lead to another, about what people do in the name of freedom.
“Disposition Matrix” is the largest piece in the exhibition, consisting of 20 boxes with slits on the sides that, in a darkened room, may seem like portals to tiny rooms containing videos, documents and other material. (The title is taken from a military term depicting a targeting list of terrorism suspects.)
In the exhibition, visitors can listen to a harrowing interview in which a Turkish citizen describes his experiences as a prisoner of American forces in Afghanistan and Guantánamo. They can wander into a room in which they unwittingly become part of the piece on display.
  
Ms. Poitras tends to work furiously and long into the night. Credit Damon Winter/The New York Times
And they can see some of the (heavily redacted) documents detailing the surveillance of Ms. Poitras.
Their arrival has brought mixed feelings. From a personal point of view, she said in a post-interview email message, the documents have helped piece together nagging questions about her own history. “My experiences at the border were pretty aggressive and invasive, so to see beyond the scenes gives a kind of resolution,” she said. (Though those interrogations have stopped, she has never been formally contacted by the government about the surveillance, she said, and does not know whether it has officially ended.)
And while it was “not pleasant” to learn the extent of the investigation against her — a grand jury investigation, the monitoring of her address — it was also exciting, in its way. “From an artistic perspective, I was thrilled to read the documents,” she said. “It is great material to work with.”
She’s also found her way into popular culture: An activist character in Berlin in the most recent season of “Homeland” appears to have been based on her. She said that watching it was a bit surreal, but that she has “a healthy ability to separate fact from fiction.”
In any case, she said, the show was Islamophobic and unfairly showcased unstable female characters, in any case. After some graffiti artists hired to add authenticity to a Syrian refugee-camp set scrawled messages in Arabic declaring the show “racist,” Intercept commissioned a film by one of them, criticizing the series.
(A Showtime representative said: “We respect Ms. Poitras’s freedom to interpret the show however she chooses to interpret it.”)
Whether viewers at the Whitney will see her work as naïvely polemical or genuinely affecting will soon become clear. But Ms. Poitras intends the installation to allow audiences to become engaged in a new way with her ideas and the material.
“News stories don’t satisfy on a human level,” she said. “We know that Guantánamo is still open, but do we really know what that means? The idea is to experience an emotional understanding, so it’s not just an intellectual abstraction.”
She added: “So many shocking things have been released, and what’s surprising is how little anything actually shocks people.”

... a Self-Publisher Making an Imprint

  
Meredith Wild writing on the porch of her Destin, Fla., home. Her fledgling publishing company, Waterhouse Press, is off to a promising start. Credit Meggan Haller for The New York Times
One chilly morning this month, Meredith Wild, the best-selling romance novelist, was sitting in her library in Destin, Fla., wrapped in a loose black sweater in front of a crackling fire. Most mornings, Ms. Wild writes her novels in this spot after her children leave for school, but that day she had other business to attend to. She had a call with a reality TV production company that is developing a show about her, and later, a conference call with a team at Waterhouse Press, the small imprint that is publishing her new novel in June.
Ms. Wild has an unusual amount of sway for an author, owing to her high-profile position at Waterhouse: She founded the company. After sales of her self-published erotic novels took off on Amazon and other sites, Ms. Wild created the press partly as a way to get print versions into bookstore chains and big-box stores.
“I wanted something that sounded like it was a real imprint, because nobody takes you seriously as an independent author,” she said. “I felt I was being discriminated against as an indie.”
  
Ms. Wild with her husband, Jonathan, a former firefighter who has joined her in running Waterhouse Press. Credit Meggan Haller for The New York Times
Her marketing abilities proved so effective — she sold 1.4 million print and digital copies — that she decided to expand her business by taking on other authors, in essence becoming a publisher herself.
Last year, Ms. Wild began quietly acquiring works by other self-published romance writers, including Helen Hardt and Audrey Carlan, and publishing their books under her Waterhouse imprint. The press will release at least nine novels this year, including two in Ms. Wild’s current series. She’s become a kind of value investor in erotic prose, pinpointing undervalued writers and backing their brands.
“We’re hoping to discover the next big person and replicate some of the success we had building the visibility of my books,” Ms. Wild said. “We’re interested in taking these diamond-in-the-rough type people and building their brands.”
The fledgling imprint is already off to a promising start. One of the series it acquired, Ms. Carlan’s “Calendar Girl,” has sold more than a million copies since Waterhouse rereleased it last summer, and it recently appeared on the USA Today and New York Times best-seller lists.
Ms. Wild’s path from becoming a self-publishing star to operating her own small imprint is the latest sign that independent authors are catching up to publishers in the sophistication of their marketing and the scope of their ambitions. Self-published authors can negotiate foreign-rights deals and produce audiobooks. A handful of the most successful independent writers sell print copies of their books in physical retail stores like Barnes & Noble, Walmart and Target, giving them access to a market that traditional publishers have long dominated.
Now enterprising authors like Ms. Wild are forming their own small publishing houses. Just like the old-guard editors and publishing companies that they once defined themselves against, these new imprints promise to anoint fledgling authors with legitimacy and give them an edge in a flooded and cutthroat marketplace.
“Authors are hungry to try to find new methods to crack the market, and if someone is saying, ‘I did it, come work with me, and I’ll teach you the secret sauce,’ that sounds like an interesting proposition,” said Peter Hildick-Smith, founder of the Codex Group, which analyzes the book industry.
Standing in front of a bookcase in her library, where she has prominently displayed books by Ms. Hardt and Ms. Carlan, Ms. Wild seemed to derive equal satisfaction from the books of others she has published as from those she has written herself. The bottom shelves remained empty, reserved for future acquisitions.
“I’m looking forward to filling them up,” she said.

Once Disdained, Now Courted

Later that morning, Ms. Wild and her husband, Jonathan, sat on the couch in front of the fireplace, each holding a printed agenda. It was time for the conference call with David Grishman, Waterhouse’s chief executive, and three other Waterhouse employees. A former firefighter, her husband now works at Waterhouse on the marketing team. Floor-to-ceiling windows looked out onto a swimming pool and beyond it, the choppy, blue-gray water of Choctawhatchee Bay.
They discussed Ms. Wild’s writing schedule and the marketing strategy for Ms. Hardt’s next novel, an erotic romance set in the Victorian era. Then the conversation shifted to Ms. Carlan. Barnes & Noble had just placed a paperback order for her “Calendar Girl’’ series, about a young woman who becomes a high-priced escort to settle her father’s gambling debts.
“We’re at the top of Nook, iBooks and Kindle,” Mr. Grishman said. “We’re selling a lot. We should look at another print run.” He suggested printing an additional 30,000 books of the first two volumes.
When the call ended, the mood was giddy.
For decades, the literary world dismissed self-published authors as amateurs and hacks who lacked the talent to land a book deal. But that attitude gradually began to change with the rise of e-books and the arrival of Kindle from Amazon, which gave authors direct access to millions of readers. Over the last five years, close to 40 independent authors have sold more than a million copies of their e-books on Amazon, the company said.
Publishers and literary agents who once overlooked self-published authors began courting them with staggering book advances. The self-published fantasy writer Amanda Hocking sold a four-book series to St. Martin’s Press for $2 million in 2011. Last year the independent romance novelist Jasinda Wilder sold a trilogy to Berkley Books for seven figures.

After Ms. Wild’s self-published “Hacker” series took off in 2014, she was bombarded with offers from publishers, agents and film producers. She was earning so much by then that she told her agent she would entertain only eight-figure offers. She eventually settled for a bit less, agreeing to a $6.25 million advance from Forever, a Grand Central Publishing imprint, for five books.
Forever has sold nearly 500,000 digital and print copies of the “Hacker” series — a healthy sum, but far less than the 1.4 million digital and print books Ms. Wild had sold on her own, without any of the editorial guidance, marketing muscle or sales and distribution channels of an established publisher.
Perhaps that’s why Ms. Wild opted not to sell the rights to her other books. Instead, she’s publishing her current series through her own imprint.
“I’m more comfortable being in control of my successes and failures,” she said. “It’s kind of hard to be on the sidelines.”
Editors and publishers are adjusting to a new power dynamic, one in which even multimillion-dollar advances aren’t enough to ensure an author’s loyalty.
“It’s a challenge, because a lot of the ones who are very successful at it are making a lot of money, which in all honesty can be hard to match with the traditional publishing royalty structure,” said Leah Hultenschmidt, the Forever editor who acquired the Hacker series from Ms. Wild.
Publishers fighting to recruit top-selling authors have other reasons to be alarmed by the growth of self-publishing. As independent authors grab a bigger slice of the e-book market, digital sales by traditional publishers fell by 11 percent in the first nine months of 2015, according to data gathered from more than 1,200 publishers by the Association of American Publishers.
  
Bookshelves in Ms. Wild’s library awaiting future acquisitions. Credit Meggan Haller for The New York Times
Last year, a third of the 100 best-selling Kindle books were self-published titles on average each week, an Amazon representative said. Some analysts attribute the dip in publishers’ e-book revenue in part to the glut of cheap self-published books, which often sell for as little as $1.
Independent authors are now moving beyond e-books and making inroads into the physical retail market. A handful of the top-selling self-published authors, among them Ms. Wild, Barbara Freethy, H.M. Ward, C J Lyons and Bella Andre, have struck distribution deals with Ingram Content Group, a major book printer and distributor, allowing them to sell their novels in bookstore chains, big-box stores and airports. Thirty-six percent of book buyers read only print books, according to a 2015 survey conducted by the Codex Group.
“I can sell my books exactly as if I was Random House or Simon & Schuster,” said Ms. Freethy, who started self-publishing romance novels in 2011 and said she had sold more than five million copies. “There’s been no pushback from booksellers.”
With all the tools of a publisher at their disposal, it’s no surprise that a few of the most ambitious authors — among them the paranormal suspense writer J.R. Rain and the mystery writer Gemma Halliday — are forming their own imprints and recruiting other writers. The business models for author-led imprints vary, but most of them buy publication rights to the books and take a cut of royalties in exchange for editing, formatting, packaging and marketing the books, much like a traditional publisher. Some offer a modest advance. The biggest draw for struggling authors, though, is the chance to be associated with a more successful author’s brand.
After selling three million copies of her own books, Liliana Hart, a high school band teacher turned mystery writer, started her own imprint, SilverHart last year and acquired works by four other authors.
“They don’t want the headache of being their own publisher,” Ms. Hart said.

The Entrepreneurial Urge

When Ms. Wild started writing several years ago, it was mainly to escape the pressures of a day job running her own web design and software development company. She never intended to become a publisher, but seemed unable to resist the entrepreneurial urge. “I can’t do anything without turning it into a business,” said Ms. Wild, 33, who is blond with icy blue eyes and sharp, pixielike features.
As a girl growing up in Fulton, Ill., a small town of about 3,500 people, Ms. Wild was a voracious reader. She was the only child of free-spirited, hippie parents — her mother and stepfather ran an auction company — and entertained herself with paperback bodice-rippers she bought at the grocery store. She started writing her own elaborate stories on her mother’s computer.
She moved east to attend Smith College, where she majored in English and met her husband at a fraternity party at a nearby university. They married when she was 20 and moved to Destin, where he was stationed in the Air Force. Ms. Wild had studied graphic design, so she decided to start her own company. Within a few years, it had 10 employees.
The experience of starting and running a business gave Ms. Wild the idea for her first novel in the “Hacker” series, “Hardwired,” which is about a young Harvard graduate, Erica Hathaway, who is raising money from investors for her start-up. During a pitch meeting to a group of angel investors, she meets Blake Landon, a handsome billionaire, who later seduces her at a tech conference. Erica’s focus on building her company, a fashion-themed social networking site, is occasionally derailed by her torrid relationship with Blake, who introduces her to an array of sexual kinks.
Ms. Wild never bothered trying to find a traditional publisher.
“I came from such an entrepreneurial background,” Ms. Wild said. “I knew I could market them myself.”
She chose Meredith Wild as a pen name. (She asked that her real name and her husband’s last name not be used to protect their children’s privacy, citing the news coverage of her multimillion-dollar book deal.) She hired an editor to help shape the story and clean up the prose, and published the first novel in September 2013.
Ms. Wild’s success wasn’t accidental, but grew out of a meticulously planned marketing campaign. Before the book was even released, she began buying online ads targeting erotic romance readers. Her husband took out 10 credit cards and a personal loan to pay for advertising. They borrowed $70,000 from Mr. Grishman, a former banker who is Ms. Wild’s brother-in-law. They eventually raised enough to fund a six-figure national marketing campaign, which included paid posts on social media and movie theater ads promoting “Hardwired” that played before the “Fifty Shades of Grey” movie.
By that summer, Ms. Wild was making $500,000 a month in royalties. Her books were selling briskly through Amazon and Barnes & Noble. She arranged her own audiobook deal with Audible, forgoing an advance in exchange for higher royalties. She sold translation rights to publishers in several countries.
Ms. Wild sold her web design company. She hired Mr. Grishman to run Waterhouse, so that she could focus on writing. As the company grew and her sales surged, she realized she already had the infrastructure for a publishing house of her own. She just needed more authors.
The first author she signed was Ms. Hardt, who had been writing romance novels for a decade but never did much to market them. Waterhouse is acquiring all her books — more than 30 titles. “I thought it could get my name out there better than I had been able to do for myself,” she said, “and it certainly has.”
A few months later, Waterhouse discovered Ms. Carlan. “We found her through her Amazon ranking, not because she was doing well but because she wasn’t doing very well,” Ms. Wild said. Ms. Carlan had great reviews but low Amazon sales rankings, suggesting that she was talented but lacked marketing skills.
Ms. Carlan, a mother of two who lives in Northern California, had been self-publishing romance novels for about a year, charging 99 cents and selling about 1,000 copies a month. She was dubious at first when she got an email from a marketing manager, who asked her if she wanted to publish her books with Meredith Wild’s imprint.
“When she said ‘Meredith Wild’ I thought, ‘You’re full of it,’” Ms. Carlan said. “I’d read all her books.”
Waterhouse bought all of Ms. Carlan’s existing books and signed her to a 27-book deal. Ms. Carlan said she was paid a few thousand dollars per book, plus a percentage of royalties. Waterhouse raised the price of her novellas to $2.99 and toned down the sexy covers on her “Calendar Girl” series so that it could be marketed to mainstream retailers. It promoted the books through paid web advertising, and Ms. Wild endorsed them on her Facebook and Twitter feeds.
In December and January, the first book in the series shot up the USA Today and New York Times best-seller lists. The novellas have sold more than 800,000 copies in January. In December, Ms. Carlan says, she made about $20,000 in royalties.
Ms. Carlan, whose contract calls for a book every two months, said it was a relief to be able to focus on writing sex scenes.
“I’m not interested in designing websites and formatting my books,” she said. “I just want to write wicked hot books.”