NASCAR sues Michael Jordan’s team, Front Row Motorsports, calls them ‘an illegal cartel’
CHARLOTTE, N.C. — NASCAR sued Michael Jordan’s race team and Jordan’s longtime business partner on Wednesday, accusing both of being part of an illegal scheme to extract better terms from NASCAR during negotiations.
As part of the federal lawsuit filed by Jordan’s 23XI Racing and another team, Front Row Motorsports, NASCAR has now brought a counterclaim against the teams and Curtis Polk — a 23XI co-owner who has advised Jordan for decades.
Led by Polk, the suit alleges that the teams “agreed to a scheme to pressure NASCAR to accept their collusive terms, including by engaging in media campaigns, interfering with NASCAR’s broadcast agreement negotiations, threatening boycotts of NASCAR events and engaging in a group boycott of a NASCAR Team Owner Council Meeting.”
NASCAR called the teams in the suit “an illegal cartel.” The suit said Polk headed the scheme by “representing all teams in negotiations, coordinating their conduct, and threatening teams that considered leaving the conspiracy and interfering and negatively affecting NASCAR’s attempts to renew its media rights agreements.”
In a statement to The Athletic, 23XI and Front Row attorney Jeffrey Kessler called NASCAR’s counterclaim “a meritless distraction and a desperate attempt to shift attention away from its own unlawful, monopolistic actions.”
“My clients’ lawsuit has always been about transforming NASCAR into a more competitive and fair sport for the benefit of drivers, fans, sponsors and teams because of their love of the sport,” Kessler said. “Every major sport goes through a transition to competition when
antitrust claims are asserted, and that moment has come for NASCAR.”
23XI and Front Row, owned by restaurant entrepreneur Bob Jenkins, filed a federal lawsuit Oct. 2 against NASCAR and its CEO Jim France, son of NASCAR founder Bill France Sr., alleging the use of “anticompetitive and exclusionary practices” to “enrich themselves at the expense of the premier stock car racing teams.”
The dispute between the parties emanates from contentious negotiations across two-plus years between NASCAR and 15 teams over the extension of NASCAR’s so-called “charter system,” the sport’s version of franchises that assures the holder of a charter certain financial guarantees in addition to a starting position in all 36 races in NASCAR’s premier Cup Series. That extension was set to expire on Dec. 31, 2024.
NASCAR is asking the court for triple damages as well the elimination of the guaranteed starting positions for 23XI and Front Row Motorsports into Cup Series races if the groups continue litigation aiming to make the Charter Agreements unlawful under antitrust laws.
“If they prevail, the charter system likely goes away,” NASCAR attorney Chris Yates told The Athletic.
Last September, just days before the start of the Cup Series playoffs, NASCAR made what it deemed its final offer to extend the charter agreement through 2031. This offer included an increase to nearly 50 percent that teams earned from NASCAR’s record $1.1 billion per year television deal that went into effect in 2025 and also runs through 2031.
According to court documents, NASCAR is alleged to have told the teams that should they not sign the extension by a midnight deadline, the charter system would effectively be disbanded at the end of the year. Thirteen of 15 teams then signed the extension, with 23XI and Front Row the holdouts. Among the issues of contention, teams had sought permanent charters — something NASCAR resisted.
The following month 23XI and Front Row filed its joint lawsuit, setting off a legal saga that has included multiple appearances in federal court and a continued exchange of back-and-forth barbs.
Throughout the proceedings, Yates has stated numerous times that the Race Team Alliance (RTA), consisting of the 15 teams that own charters and functions as a collective bargaining consortium, behaved like a “cartel” in initially forming the RTA and by how they conducted themselves during charter negotiations.
From the RTA, a subset group called the “Team Negotiation Committee” (TNC) was formed to negotiate with NASCAR on behalf of all the charter teams. The TNC consisted of Polk, Joe Gibbs Racing president Dave Alpern, RFK Racing president Steve Newmark and Hendrick Motorsports vice chairman Jeff Gordon.
But NASCAR chose not to name any of the other race teams as defendants in its countersuit, with the focus on 23XI and Front Row — along with Polk’s role as the “orchestrator” of a potential boycott (which never came to fruition).
“NASCAR has not sued teams who signed the 2025 charter and chose to partner with NASCAR,” Yates said. “We sued the teams who started this dispute. Those teams are challenging the charter system the (other) teams want, and Curtis orchestrated the group boycott and the unlawful horizontal agreement.”
NASCAR further alleges “RTA members” deterred potential ownership groups from entering the sport by purchasing one of the 36 charters. The RTA did so, NASCAR states, with the intent to “consolidate their own positions by purchasing additional Charters themselves.”
The lawsuit cites Xfinity Series team owner Dale Earnhardt Jr. as one of the interested parties in buying a charter who was dissuaded by the RTA because, as Earnhardt explained on his podcast, “this charter that I want to buy is a losing proposition. It’s broken. That I don’t want to buy this charter now, because it’s not a successful business.”
Upon introduction of the charter system, a charter could be acquired for as low as $2 million. That figure began to rise in 2017 when Spire Motorsports purchased a charter for $6 million and has since continued to steadily climb in recent years. One charter was sold in 2023 for $40 million, and last year 23XI and Front Row paid an estimated $20-25 million, respectively, for the single charter each purchased from Stewart-Haas Racing.
As the legal proceedings have unfolded off the track, both 23XI and Front Row have remained active competitors in NASCAR. Each team even expanded over the offseason, acquiring third charters and fielding three full-time teams after a federal judge ruled in December that both teams could race as charter teams for the 2025 season while legal proceedings play out. (NASCAR is appealing that decision before the U.S. Court of Appeals with a hearing likely occurring in mid-May.)
A Dec. 1 date for a jury trial has been set for the joint lawsuit filed by 23XI and Front Row against NASCAR and France.
NASCAR is not interested in a settlement, Yates said, because it is not looking to renegotiate the charter agreement.
“The deal is the deal,” he said. “Front Row and 23XI may think that by suing NASCAR, they can achieve better terms. But that is not NASCAR’s intent at all.”
Required reading
- For Michael Jordan, it got personal, and now NASCAR could be forever changed
- NASCAR says judge made errors in antitrust lawsuit ruling with Front Row Motorsports, 23XI Racing
(Photo: James Gilbert / Getty Images
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Anyone else see the irony in NASCAR claiming that the RTA was acting as a "cartel"?
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This is hilariously stupid, they are claiming that normal collective bargaining, like happens in every other sport, is a cartel because they aren’t able to strongarm everyone. They wanted to make it more like stick and ball sports with the charter system essentially creating individual franchises, THIS IS HOW THAT WORKS MORONS.
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We've broken the hypocrisy sound barrier.
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