Value creation in the metaverse

 

https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&hlkid=a774e1a8976d4a078406df70a8406fd5&hctky=11552174&hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff

With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.

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“

If we want a creator economy—if we want our kids to have jobs that we could not even dream of ourselves—how do we think about those platforms as citizens, companies, and regulators?”

—Marc Petit, Vice President, Epic Games’ Unreal Engine Ecosystem