Nothing says holidays in the US like ugly sweaters, fruitcakes, candy canes and—especially—Christmas cards. But despite years of warnings that the humble holiday card would be killed off by digital replacements, Americans still send 1.1 billion annually. It’s a tradition the greeting card industry says isn’t going to change. December is one of the most important times of the year for the industry, with holiday cards representing about 20% of the 6.5 billion greeting cards Americans buy each year. Americans are in the process of sending a billion greeting cards this December. Here's how a throwback industry continues to survive the digital age.  Clockwise from top left: a holiday greeting card published by Louis Prang, a master lithographer in Boston; a Christmas card Prang published in 1882; and the first Christmas Card, printed in 1843 for Henry Cole. Photo illustration by 731. Photos: Getty (2), Alamy (1) Get the Bloomberg Evening Briefing: If you were forwarded this newsletter, sign up here to receive Bloomberg’s flagship briefing in your mailbox daily—along with our Weekend Reading edition on Saturdays. | 
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